Cromulent

The Cromulent Blog

Thoughts on persuasion, language, and the science of marketing that converts.

Understanding Frontier Models Means Understanding Their Limitations

A frontier model can spend twenty minutes analyzing a one-minute TikTok and still miss a joke a child would catch instantly. The failure follows from how the model is built, and knowing that connection tells you where these systems help and where they do not.

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How A/B Tests Become Message Learning

A two-arm test reports which message won. The questions marketing teams actually want answered are about features and customers, not variants. Connecting performance back to message features is what turns a record of wins into something that travels.

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